Building a brand from the start can be hard, you want to stand out from other competitors. Raad Media will help you get started building your brand identity.
How to define your brand. Answer these few questions and you will start to see a vision for your brand. Raad Media will make that vision happen.
- What products and/or services do you offer? Define the qualities of these services and/or products.
- What are the core values of your products and services? What are the core values of your company?
- What is the mission of your company?
- What does your company specializes in?
- Who is your target market? Who do your products and services attract?
- What is the tagline of your company? What message does your tagline send to your prospects?
- Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energetic, or sophisticated? Create a voice for your company.
- Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects.